Live service games made simple

Ship fast and scale with confidence on the leading backend for Unity games.

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The problem

Adding online features to your Unity game is easy — but turning it into a cohesive live service isn’t

Other tools leave you juggling disconnected systems and stitching together plugins, services, and custom code — wasting time on plumbing instead of gameplay. 

The solution

Metaplay turns the messy parts of making live service games into one smooth system

With one shared codebase, instant content updates, built-in tools for social features, LiveOps, player management, and more   everything just works together.

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Why you'll love making games with Metaplay (15 times over):

Success

Fast time-to-market

Ship fast, on robust foundations.

01

Start shipping in minutes

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Install the SDK, spin up a local server, and you’re online in no time — all free to start.

Your first environment is ready to provision directly in the portal, with hosting and infrastructure handled automatically.

From the moment you deploy, you’ve got instant access to the full toolset without ever worrying about ops.

02

Quick development wins, out-of-the-box

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Core features like player login and cloud save are ready the moment you integrate, with a clear path for migrating existing games onto Metaplay when you’re ready.

A built-in player management dashboard keeps all player data in one trusted place, saving you hours of custom backend work.

With Metaplay's remote config system, you can fine-tune your game's economy and push updates over-the-air, so your first launch is already set up for long-term success.

03

Easily implement robust online features

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Metaplay’s shared-code programming model means you only write features once in C#, and they run seamlessly on both the client and the server.

With server-authoritative logic, your game is cheat-proof from the ground up, keeping your economy fair and your players’ trust intact.

Build custom player-to-player interactions, enable offline play, and tap into workflows designed to make complex online systems easy to manage.

Support

Low costs

Low, transparent pricing. No hidden fees.

04

Free local development

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Spin up a fully working backend on your own machine with zero cost or commitment.

Metaplay Free includes everything — SDK, game server, and LiveOps Dashboard — so you can prototype, test, and run your game locally without touching the cloud.

Start shipping on the same tooling used by top studios at no cost, then, when you're ready, upgrade to Metaplay Pro to deploy to the cloud.

05

Deploy to the cloud for under €100

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When it’s time to go live, Metaplay Starter gets your game online for less than €100 a month (with our special STARTER discount code).

Hosting, infrastructure, and scaling are all handled for you, so you can launch with confidence without breaking the bank.

It’s the fastest, most affordable way to move from local development to a fully live service.

06

No team bloating

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Forget the messy and costly workflows between game programmers and server engineers — Metaplay’s shared codebase covers both client and server with a single workflow.

You won’t need a DevOps team either, since all infrastructure is provisioned, scaled, and maintained for you.

That means your Unity developers can handle everything from gameplay to LiveOps without extra hires, keeping your team small, fast, and focused on making the game.

Monetize

Easy social features

Plug & play social features you can fully customize.

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Pre-built features

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Kickstart your game’s social features with ready-made systems for guilds, leagues, and leaderboards.

Players can team up, compete, and progress through seasonal resets without you having to build the plumbing yourself.

Everything works out of the box and is easy to adjust, so you can focus on making the competition fun instead of coding infrastructure.

09

Your own custom social features

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Go beyond the basics with tailored social systems that fit your game’s vision.

Whether it’s gifting, visiting, guild quests, custom leaderboards, or in-game notifications, Metaplay gives you the hooks to build exactly what you want.

Start from the ready-made building blocks, then extend them into unique features that make your community thrive.

08

Solid base for multiplayer games

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Whether it’s competitive or cooperative play, Metaplay gives you the foundations to build it.

You get ready-to-use tools for turn-based systems, card games, and real-time gameplay, plus the flexibility to create your own player-to-player interactions.

With these building blocks in place, you can focus on designing great multiplayer experiences instead of reinventing core systems.

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Effortless LiveOps

Everything you need to operate your live game.

10

Easy offers & events; segmentation & A/B testing

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Run live events, seasonal content, and personalized offers directly from the dashboard without writing new code.

Target players with tailored experiences using segmentation, and test different versions with built-in A/B tools to see what resonates.

These workflows help you keep players engaged, optimize retention and monetization, and make confident game design decisions based on real data — all from one unified platform, without disrupting development.

11

Secure, instant over-the-air updates

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Update your game live without waiting on build pipelines or lengthy app store submission processes.

Version-controlled configs and diffing let you modify your entire game config safely, with full history and rollback if needed.

Built-in validation checks every change before it goes live, so you can ship fixes, events, or economy tweaks instantly without ever risking a broken game.

12

Beautifully designed player management

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Handle player issues quickly with admin tools that are simple, powerful, and built for everyone on your team.

The dashboard’s clean UI makes even complex actions easy for non-technical staff, so support teams can resolve problems without relying on engineers.

And with role-based permissions, you can safely invite external partners to help manage players — keeping everything smooth, secure, and effortless.

Social

Future-proof & scalable

You'll never again be held back by your tech.

13

Battle-tested by leading studios

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Metaplay powers live games trusted by top studios.

Our system and infrastructure is proven under real-world pressure by millions of players every single day, and Metaplay has been load-tested to millions of CCU and hundreds of millions of DAU.

14

Fully-scalable infrastructure

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Grow from your first playtesters to millions of players without ever having to worry about your infrastructure.

Metaplay’s infrastructure scales automatically, so you never have to rewrite code, re-architect systems, or migrate providers as your audience grows.

You focus on the game — the platform handles the load.

15

No vendor lock-in

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Metaplay ships as full source code, giving you complete ownership of your backend from day one.

You can migrate, extend, or host it however you choose — without being tied to Metaplay.

Unlike closed platforms that limit your options, you keep full control of your tech stack, so your game’s future is always in your hands.

 

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Juho Lyytikäinen

Tech Lead at Metacore

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Metaplay has enabled us to scale with very minimal backend work, and our collaboration works well. Whenever we have a question or need to dive under-the-hood, the Metaplay team is always quick to help out.

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Riku Rakkola

CEO of Future Run

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For new and ambitious teams like ours, Metaplay has been an invaluable accelerator, speeding up our product development and freeing us up to focus on getting to market fast. It’s given us the confidence to scale quickly, knowing we have a solid foundation to build on.

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Markus Kiukkonen

COO of Bitmagic

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We're a new studio aiming to push the limits of what's possible, and using the Metaplay backend gives us the space we need to focus on our core competency: making great games. It’s like having an experienced co-pilot who handles all of the complex backend challenges for us.

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Ksusha Zito

CTO of Superbloom

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Metaplay is instrumental in enabling us to build a game with robust backend features and infrastructure without a single backend engineer. Its comprehensive LiveOps tools allow us to fine-tune and optimize our game in real-time - crucial for the success of any mobile game.

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Daniel Feld, Product Lead at Playsome

Daniel Feld

Product Lead at Playsome

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Metaplay's game config tools make it so much easier for us to keep our game fresh, and more quickly test, deliver and optimise new and existing game content. Without it, our backend would be a hodge-podge of all kinds of data sources - a recipe for disaster.

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Erik Pontiskoski, CEO of Dodreams

Erik Pontiskoski

CEO of Dodreams

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Metaplay has allowed us to scale the Drive Ahead! game and brand much faster than we otherwise could have. With our tech completely handled, we can focus solely on making our game better and our players happier - which is great for our growth.

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Jijo

Jijo Jackson

Game Lead and Nitro Games

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My favorite part of working with Metaplay so far has been the ease of setting up game configs in the LiveOps dashboard, and getting granular, user-level insights to see how our players are progressing and the different issues they’re facing.

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Clear, transparent pricing

Get your new game to market fast with our affordable managed service plans.

When you’re ready, we’ll help you transition to self-hosting for full control over your infrastructure and data.

Build with Metaplay and run your game locally

  • grey checkbox svg All Metaplay SDK features
  • grey checkbox svg Metaplay Local Server
  • grey checkbox svg Deploy and test locally
  • grey checkbox svg Seamless upgrade to Pro

For self-hosting live games at massive scale

  • grey checkbox svg Provision unlimited environments
  • grey checkbox svg Fully customizable infrastructure
  • grey checkbox svg Discounted DAU licence fee
  • grey checkbox svg Expanded premium support
  • grey checkbox svg Your own, private, cloud infrastructure

Want to learn more about Metaplay?

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