Effortlessly run your game as a live service
Boost retention, LTV, and revenue with a backend built for scaling games and liveops. Ask Metaplay how:
For new and established games
Launch your Unity game fast as a real live service from day one
Design for growth, retention, and social play from the start. Metaplay gives you one integrated system for progression, events, economy, and LiveOps, so small teams can run big live games without slowing down.
Metaplay for new games→
Transform your game into a cohesive & profitable live service
Metaplay pulls your LiveOps, social features, player data, and operations into one smooth system, so your team can experiment faster, run smarter campaigns, and reliably grow LTV without rewriting the game.
Metaplay for established games→
Why make games with Metaplay?
In-game offers system
Create and manage purchasable offers with dynamic content, targeting, and purchase limits.
A/B testing framework
Run experiments on offers, events, and economy changes with built-in statistical analysis.
Player segmentation
Target offers and events to specific player groups based on behavior, spending, and preferences.
Economy management
Adjust prices, rewards, and drop rates over-the-air without client updates or app store delays.
LiveOps events
Schedule time-limited events and offers with calendar-based activation and expiration.
Purchase validation
Server-authoritative IAP validation prevents fraud and ensures revenue integrity.
Offer groups
Organize offers into groups with placement targeting, priority rules, and cooldown periods.
Dynamic pricing
Adjust offer prices and contents based on player segments, purchase history, and real-time data.
Revenue analytics
Track offer performance, conversion rates, and revenue impact directly in the LiveOps dashboard.
Player segmentation
Define player groups based on behavior, progression, spending, and custom criteria for targeted experiences.
Scheduled events
Create recurring and one-time events that activate automatically based on calendar schedules.
Guild framework
Pre-built guild system with invites, roles, quests, and social features that keep players connected.
Leagues system
Season-based competitive leagues with divisions, matchmaking, and progression rewards.
In-game mail
Send targeted messages, gifts, and broadcasts to players or segments to drive re-engagement.
Push notifications
Schedule and send push notifications to re-engage players with event reminders and personalized content.
Engagement analytics
Track player retention, session frequency, and engagement metrics to optimize content delivery.
Leaderboards
Competitive leaderboards with season resets, rewards, and social visibility to drive repeat play.
Content pipelines
Data-driven content system lets designers ship new events and features without code changes.
Centralized LiveOps dashboard
Single source of truth for all game operations - designers, analysts, and support teams work from the same platform.
Self-serve operations
Designers ship configs independently, analysts manage A/B tests, and LiveOps teams schedule events without engineering bottlenecks.
Cross-team workflows
Customer support can triage issues, link error reports to engineering, and manage player requests without context switching.
Role-based access control
Grant appropriate dashboard access to each team member with granular permissions that maintain security.
Unified tooling
One platform across your entire game portfolio—shared infrastructure, consistent workflows, and unified operations.
Over-the-air updates
Ship content, events, and economy changes instantly without app store delays or client rebuilds.
Config management workflows
Version control, diffing, and rollback tools enable safe, confident deployments with full change history.
Multi-environment support
Separate dev, staging, and production environments with safe data promotion workflows between them.
Fully extensible platform
Customize and extend everything—add custom dashboard pages, admin actions, integrations, and workflows that match your team's needs.
LiveOps dashboard
Comprehensive dashboard for viewing player state, managing operations, and troubleshooting issues.
Player state inspection
View complete player data, transaction history, and game state in real-time for rapid debugging.
Game server metrics
Built-in metrics for performance, errors, latency, and resource usage with Grafana integration.
Incident reporting
Client error reports with logs, stack traces, and environment data for actionable debugging.
Audit logs
Complete audit trail of all dashboard actions and player state changes for security and compliance.
Role-based access
Granular permissions system to safely grant dashboard access to support, analysts, and partners.
Self-healing infrastructure
Kubernetes-based architecture with automatic recovery from failures and horizontal scaling.
Export and import
Export player states from production to local environments for deep debugging and testing.
Analytics event streams
Real-time event streams and historical analytics for understanding player behavior and issues.
Try a Metaplay Sample Project
See how Metaplay drives data-driven design in a live service game
Explore a sample project that shows how Metaplay helps teams validate features, tune economies, and ship faster from day one.
Follow a Metaplay integration sample for migrating live games
Walk through a migration-ready setup that demonstrates how to connect your live game, unify player data, and launch LiveOps campaigns without rewrites.
Demo the Metaplay LiveOps Dashboard
Three simple steps to start shipping
Install SDK
The Metaplay SDK contains the Unity Client SDK, the C# game server, and the LiveOps Dashboard.
Deploy locally
Integrate the Metaplay SDK into your game or try out the included sample projects.
Scale and customize
Deploy to the Metaplay cloud to start scaling your game and adding your own custom features.
Juho Lyytikäinen
Tech Lead at Metacore
Metaplay has enabled us to scale with very minimal backend work, and our collaboration works well. Whenever we have a question or need to dive under-the-hood, the Metaplay team is always quick to help out.
Riku Rakkola
CEO of Future Run
For new and ambitious teams like ours, Metaplay has been an invaluable accelerator, speeding up our product development and freeing us up to focus on getting to market fast. It's given us the confidence to scale quickly, knowing we have a solid foundation to build on.
Markus Kiukkonen
COO of Bitmagic
We're a new studio aiming to push the limits of what's possible, and using the Metaplay backend gives us the space we need to focus on our core competency: making great games. It's like having an experienced co-pilot who handles all of the complex backend challenges for us.
Ksusha Zito
CTO of Superbloom
Metaplay is instrumental in enabling us to build a game with robust backend features and infrastructure without a single backend engineer. Its comprehensive LiveOps tools allow us to fine-tune and optimize our game in real-time - crucial for the success of any mobile game.
Daniel Feld
Product Lead at Playsome
Metaplay's game config tools make it so much easier for us to keep our game fresh, and more quickly test, deliver and optimise new and existing game content. Without it, our backend would be a hodge-podge of all kinds of data sources - a recipe for disaster.
Erik Pontiskoski
CEO of Dodreams
Metaplay has allowed us to scale the Drive Ahead! game and brand much faster than we otherwise could have. With our tech completely handled, we can focus solely on making our game better and our players happier - which is great for our growth.
Jijo Jackson
Game Lead and Nitro Games
My favorite part of working with Metaplay so far has been the ease of setting up game configs in the LiveOps dashboard, and getting granular, user-level insights to see how our players are progressing and the different issues they're facing.
Clear, transparent pricing
Get your new game to market fast with our affordable managed service plans. When you're ready, we'll help you transition to self-hosting for full control over your infrastructure and data.
See full pricing
Build with Metaplay and run your game locally
All Metaplay SDK features- Metaplay Local Server
- Deploy and test locally
- Seamless upgrade to Pro
Deploy to the cloud and publish to players
All Metaplay SDK features- Deploy to Metaplay Cloud
- Collaborate with your team
- Cloud environments to suit your dev stage
- Infrastructure costs included
- Migration help to transition to Private Cloud
For self-hosting live games at massive scale
- Provision unlimited environments
- Fully customizable infrastructure
- Discounted DAU licence fee
- Expanded premium support
- Your own private cloud
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