We know shipping online games can feel like a huge, expensive undertaking. With Metaplay’s new Starter plan, studios of all sizes can now get their game online with the same backend as top-tier studios for under €100/month.
We’re excited to launch Metaplay Starter — our brand new plan giving every Unity developer access to the same backend infrastructure trusted by the world's best game teams. Our fully customizable SDK and battle-tested game servers make it easier than ever to build scalable, server-authoritative games from day one, while still keeping full control for long-term growth.
Why we created Metaplay Starter
“Too many developers have either been priced out of using top-tier backend solutions or pushed into black-box platforms that can’t grow with them,” says Petri Kero, Co-Founder and CEO of Metaplay. “We believe great games deserve great tooling right from day one — tooling that won’t hold teams back as they scale.”
We want to give more studios a genuine shot at competing with the biggest studios who’ve spent years and millions building their own backends.
Earlier this year we pledged to be part of a Renaissance in gaming powered by accessible technology, and our new plans are now putting tech used by the biggest and best within reach of many, many more companies.
From Metaplay Free to Starter: A natural path to online game deployment
The news follows our recent launch of Metaplay Free, another new plan giving developers unlimited local development at absolutely no cost. Now, Metaplay’s new Starter plan gives developers a natural path to quick, affordable online deployments on a trusted, industrial-grade backend.
What's included in Metaplay Starter
With the new Metaplay Starter plan, developers can start building with Metaplay’s server-authoritative programming model, and deploy their game to the Metaplay Cloud for small-scale testing. They also gain access to Metaplay’s pre-built LiveOps Dashboard - a powerful control center for running a live game at scale which can be extended and fully customized to suit the needs of any kind of game.
When ready to progress further into production, developers can upgrade to a Pre-launch or Production Metaplay Pro plan to leverage fully-scalable managed services.
To begin shipping your own game on the very same tech used by some of the world’s best teams, developers can take advantage of a special 50% discount* for their first three months of Metaplay Starter by entering the promo code STARTER at checkout on portal.metaplay.dev.
*Time-limited offer for Metaplay’s Starter plan (normally €195/month) . Set up a new project on Starter before 31 October 2025 to claim your discount.
How to set up your Starter plan and claim your discount
Here's a quick 6-step guide on how to get your Unity game project up and running on a Metaplay Starter plan:
01. Sign up to the Metaplay portal.
02. Create your organization.
03. Add new project.
04. Choose Upgrade to Pro and select Starter Plan.
05. Add promo code STARTER at checkout.
06. Your new environment will be waiting for you in the Portal.
For more info, check out our short FAQ here or see all the updates at metaplay.io/pricing.
Happy building!
